Music Festivals Tweets Data Analysis

The Objective

IBM jStart (a part of IBM Software Solutions Group) contacted Axmor with an objective of gathering music festivals related messages on Twitter, providing data analysis, identifying certain patterns and analysis visualization.

The outcome — BlueMix Insights service and IBM Watson analytical services capabilities demonstration.

Software Solution

Database Design

Utilizing the BlueMix Insights service, the Axmor team gathered all the tweets within a year, in which festivals or artists from the customers’ list were mentioned.

Data Analysis and Visualisation

Spark Notebook and Jupyter Notebook in Python were used in the data mining process.

Data Classification and Analysis Model

Incorporating machine learning technologies, Axmor developers have designed a trigger driven data model for tweets classification.

Music Festivals and Artists Comparison

Axmor has analysed the most popular festivals and gathered data about different events affecting artist discussion.

Messages Tonality

To evaluate the event success, Axmor developers have used BlueMix Watson Tone Analyzer tone analysis service.


Data Collection
IBM Twitter Insights
Data Storage
IBM Cloud Object Storage
Interactive Analysis and Data Visualisation
Jupyter Notebook, Python, Apache Spark
Messages Tonality Analysis
Watson Tone Analyzer
Psychological User Portrait Analysis
Watson Personality Insights
Keywords and Text Topics Analysis
Alchemy API

How The Software Solution Works

In the time period of three months the Axmor team aggregated and analyzed over 2000 tweets focusing on the Coachella festival and similar music events, as well as on popular artists from the customer's list. The data was collected using the BlueMix Insights service. To analyse message tonality the BlueMix Watson Tone Analyzer tool was implemented.

Utilizing machine learning technology, Axmor developed a trigger driven model which classifies determined tweets.

The outcome — the Axmor team was able to identify the most important events for the audience, compare festivals and artists by popularity, visualize user data, create user activity charts depending on particular events such as upcoming festivals or album release announcements.

Our Advantages

US legislations

We work under US laws and standards, conducting banking operations, signing contracts and maintaining all documentation in the USA.

Project infrastructure based on US servers

The project infrastructure is provisioned on US-based servers, all source code repositories, data backups, full documentation knowledge base and logs are security stored there.

Flexible approach

We can individually approach each project. We are flexible, building strong and trustful relationships with our partners, actively working and communicating as a single team.

Intellectual Property Protection

We sign the NDA at the project evaluation stage, delivering all the rights to the software product and the source code to the customer.

Solving complex and non-typical problems

Design and development of custom software for automation of unique and non-typical business processes that go beyond out-of-the-box solutions.

Transparency of business processes

To build strong customer connections we conduct weekly meetings, demo sessions and training during the project phases. We will provide access to our issue tracking and project management systems, as well as we are ready to work with customer's third-party software.

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