To develop an online marketplace that allows service providers to bid on customer tenders.
Axmor developed an online marketplace for those seeking B2C and B2B services. The online marketplace supports electronic auctions similar to eLance and oDesk. The users include customers, service providers, and marketplace administrators. This online marketplace has attracted about 3,000 registered users since its launch in September 2014.
Axmor integrated this online marketplace with a payment gateway, web mapping service, and email service provider.
Integration with a Payment Gateway
Since the marketplace is integrated with eWay payment gateway, service providers can pay their subscription fees directly through their marketplace accounts using credit cards.
Integration with Google Maps
The online marketplace is integrated with Google Maps API, so that service providers receive notifications about new tenders within the distance allowed by their plan.
Integration with Yandex
We integrated the online marketplace with Yandex API, which allows marketplace administrators to send notifications to users via email in addition to the internal messaging system.
Customers are comprised of both individuals and companies. To register, a user is required to provide their name, address, phone number, and email. Upon registration, a customer account is created, and the first tender request is sent out automatically. Someone in possession of a customer account cannot use it to offer services.
Only companies are able to be service providers. To begin the registration process, service providers enter the required information (company name, ABN, address) and attach e-copies of their license and articles of association. A service provider account is then created, but the user still cannot contact the customers until all registration stages are completed. Next, marketplace administrators verify the information and documents submitted by the service provider. When necessary, users with service provider accounts can act as customers as well.
To complete the registration procedure, the service provider pays a one-year subscription fee. The basic plan allows the service provider to receive information on the tenders belonging to a single category (type of service) and located within 300 km from the service provider’s location. Service providers can increase the number of categories and the distance to customers for an additional fee. We provided a calculator that helps determine what the subscription fee would be for various plans.
To receive quotes, customers select the category and sub-category of their tenders, provide a description of services required, and indicate the price that they are willing to pay. After the tenders are published, they are verified by marketplace administrators.
Service providers receive notifications for all the tenders that are available in their categories. They can then send a quote to the customer via an internal message exchange for tenders that they want to bid on.
Customers review all the quotes received for their tenders. They can select the best service provider based on the price offered or other criteria. If the customer does not select a service provider within two weeks, the tender is automatically canceled.
After the service provider is selected, all communication with the customer (including payment for services) takes place outside the online marketplace. After the tender works are completed, the customer can rate the service provider on a scale from 1 to 5 and leave a comment. Ratings and comments are monitored by marketplace administrators.
The online marketplace is managed via the administrator panel, functioning as a CRM system and containing detailed information about all customers, service providers, and their interactions. This CRM system is also used to send messages to users and to compile statistics on marketplace traffic. The marketplace administrators approve or reject service provider registrations, tender publications, and the feedback given on service providers.