Our client owns a large regional chain of food stores consisting of 3 hypermarkets and 16 supermarkets. The client decided to develop a mobile application with a view to increasing customer loyalty and enhancing customer experience.
Axmor developed a mobile application for iOS and Android platforms enabling buyers to plan purchases, access information on current promotional offers and view up-to-date product ranges.
To register, the user enters their mobile telephone number and a code which they receive as a text message.
The application incorporates a special offers search function according to store format, categories, products and brands. Based on the data entered, a list of special offers is created which gives a detailed description of each offer and its terms and conditions.
If a user likes an offer, they can share it with friends via popular messengers.
The buyer can also choose frequently visited stores in the ‘Favorite supermarkets’ section and view the current offers in these stores specifically.
The application also gives buyers access to all the information relevant to their loyalty card: purchasing history and points balance. The loyalty card can easily be activated with the help of a text message sent to the number shown in the customer's form.
The buyer can also use the mobile application instead of a card at in-store tills.
To make planning purchases more convenient, the buyer has access to a shopping list. Buyers can add their desired products to the list, delete goods they have already bought and edit items previously added to the list.
Buyers can share their shopping lists with friends and relatives and synchronize their lists in real time.
Using push notifications buyers can quickly learn about great offers, promotions and news.
Feedback from users is collected through reviews and questionnaires about buyers' in-store experience.