Mobile Application Using Beacons for Retail

The Objective

To design and develop a mobile app for retail network customers and store administrators, which will help simplify the customer navigation within store departments, build a client movement heat map and expand contextual product advertising opportunities.

Software Solution

Axmor software developers have designed and developed a mobile application utilizing beacons for retailers.

Customer Functionality:

Shopping mall navigation

The beacons located inside the retail space and the mobile app allows the customer to easily navigate the store and obtain the best route to a specific store department or rack.

Personal shopping list creation

The application user can create a personalized list of desired items.

Personal shopping list sharing

The customer can share the shopping list with other app users

Product details

Bringing the smartphone camera up to the item displays detailed information for the customer such manufacturer, description, price, etc.

Store Administrator Features:

Customer movement heat maps

With the use of beacons, the solution captures the app users’ movement within the retail space. Overlaying customer routes, a heat map is generated by the system. The heat map visualizes which area customers spend most time and which items or aisle is most popular.

Contextual advertising and push-notification creating

The beacons in the retail space and the mobile app accurately determines the customer location and sends out ads about item discounts when the customer is located next to a particular aisle or store section.

Loyalty system gamification

The application assigns geolocation-based objectives for customers. For example, to visit a specific department or to search for a particular aisle. Beacons track the app users’ movement and bonuses are awarded for completed objectives.


Operating Systems
Android, iOS
Programming Languages
Swift, Kotlin
Data Transport
Bluetooth (BLE), Eddystone, iBeacon
PHP, Angular, PostgreSQL

How It Works

Retail network customers install the mobile app, which helps to easily navigate inside the retail space, allows you to create shopping lists, obtain information about items, receive bonuses and push-notifications on interesting promotions and sales. Information about the customer movements within the retail space is available for the store administrators. The solution provides an opportunity to personalize sales using contextual advertising and loyalty system gamification.

Our Advantages

US legislations

We work under US laws and standards, conducting banking operations, signing contracts and maintaining all documentation in the USA.

Project infrastructure based on US servers

The project infrastructure is provisioned on US-based servers, all source code repositories, data backups, full documentation knowledge base and logs are security stored there.

Flexible approach

We can individually approach each project. We are flexible, building strong and trustful relationships with our partners, actively working and communicating as a single team.

Intellectual Property Protection

We sign the NDA at the project evaluation stage, delivering all the rights to the software product and the source code to the customer.

Solving complex and non-typical problems

Design and development of custom software for automation of unique and non-typical business processes that go beyond out-of-the-box solutions.

Transparency of business processes

To build strong customer connections we conduct weekly meetings, demo sessions and training during the project phases. We will provide access to our issue tracking and project management systems, as well as we are ready to work with customer's third-party software.

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